Mastodawn

I really like this ad campaign in Paris.

“Another addiction is possible"

Less screens, more reading.

@fj And here I was during my youth, getting odd looks because I was reading books during at school (breaks and free periods)

"You're really reading voluntarily?"

~ quote by my math teacher

We've told kids for decades that this is odd behaviour. Now it's suddenly better than what kids want to do?

This will work "great"! /s

@dat @fj I wish I could do that, but they didn't let us read during the breaks in my school, because they were afraid we were doing homework.