The reason why the Artemis mission has everyone so fascinated is because it is a showcase for the efforts of people who are very, very good at their jobs, at a time when the news cycle is dominated by people who are not merely terrible at their jobs, but awful human beings as well.
@angusm "everyone" doing some heavy lifting here. Some of us are old enough to remember Apollo 8 and most non-Americans have long since wearied of American narcissism, ignorance, bombast and greed.