What makes this notable is not simply the scale of the theft, but the symbolic mismatch between product and response. A mass shipment of chocolate bars has now been framed with security language usually reserved for far more sensitive cargo.
#KitKat #CargoTheft #FoodSupply #BrandStrategy #MediaCulture #news
#KitKat #CargoTheft #FoodSupply #BrandStrategy #MediaCulture #news
