#Analysis of #tweets from 18 #publishers suggests that #links negatively impact engagement on #XTwitter. While most publishers, including those with paywalls, still heavily rely on linking to their websites, engagement-maxing accounts like Globe Eye News, which avoid links, see significantly higher engagement. https://www.niemanlab.org/2026/04/do-links-hurt-news-publishers-on-twitter-our-analysis-suggests-yes/?eicker.media #media #socialmedia
Do links hurt news publishers on Twitter? Our analysis suggests yes

Engagement for tweets from @nytimes (53 million followers) is dwarfed by engagement for tweets from @GlobeEyeNews (866,000 followers).

Nieman Lab