ICYMI: Australia's 13.5 million online sports fans reveal what advertisers are missing: IAB Australia's February 2026 sports data shows 13.5 million Australians use sports sites monthly, with BVOD audiences surging 65% in January driven by the Australian Open. https://ppc.land/australias-13-5-million-online-sports-fans-reveal-what-advertisers-are-missing/ #Australia #SportsFans #OnlineSports #DigitalAdvertising #SportsMarketing
Australia's 13.5 million online sports fans reveal what advertisers are missing

IAB Australia's February 2026 sports data shows 13.5 million Australians use sports sites monthly, with BVOD audiences surging 65% in January driven by the Australian Open.

PPC Land