"How many products does Microsoft have named 'Copilot'? I mapped every one."
https://teybannerman.github.io/strategy/2026/03/31/how-many-microsoft-copilot-are-there.html

"A few weeks ago, I tried to explain to someone what Microsoft Copilot is. I couldn’t… because the name ‘Copilot’ now refers to at least 75 different things."

@graste Microsoft absolutely suck at naming. Apple do too (anyone remember The New iPad?), but their stellar product quality has generally managed to overcome the naming. In Microsoft’s case, we got the Xbox naming debacle, with One S, Series S, Series X, etc., which tanked the entire product line.