Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #DigitalMarketing #AdTech #TheTradeDesk