Mastodawn

For thirty years, "personalization" meant merge tags. Hi {{first_name}}, I noticed you went to {{university}}. Everyone knew it was fake. Response rates proved it.

AI didn't fix this by generating better emails. It fixed it by collapsing the cost of actually understanding someone. Reading their posts. Synthesizing their talks.

https://www.paulwelty.com/true-1-to-1-outreach-is-finally-possible-with-ai/

#AIOutreach #Personalization #SalesStrategy #B2BMarketing

True 1-to-1 outreach is finally possible with AI

The 1-to-1 personalization promise is thirty years old. It never worked because understanding each person was too expensive. AI changed the economics.

Paul Welty, PhD