Meta's click attribution change is overdue and welcome. Only link clicks count as "click" conversions now. Shares, saves, likes move to "engage-through attribution."

Cleaner separation = more accurate reporting, especially if you compare Meta data with GA4.

The catch? Engaged video view threshold dropped from 10s to 5s. Worth watching how that plays out.

More here: https://rubaitrad.com/

#MetaAds #ConversionTracking #GA4 #PrivacyFirst