Joseph Lim 5d ago

Whether "brewed" or "born" in Singapore, the Tiger Beer we have always known from #Singapore, but to be brewed in Malaysia &/or Vietnam, sounds like #Heineken "killing" its long-time #Asian foe to me..🤔 #anticompetition

Brewing #TigerBeer overseas makes #commercial #sense, but #brand remains #Singaporean: Observers
"With Malaysia just next door & significantly lower #costs in both Malaysia & Vietnam, the decision was inevitable. “It makes perfect sense, unfortunately.”"🤦‍♂️
https://www.channelnewsasia.com/singapore/tiger-beer-vietnam-malaysia-branding-manufacturing-6018396

Singapore roots, overseas brew: Tiger Beer brand won't be affected by move, observers say

The move also makes commercial sense given Singapore's high operating costs, they said.

CNA
Show threadJoseph Lim 

More "Heineken-friendly" commentary to support their #profiteering #strategy vav #Singapore’s #TigerBeer 🇸🇬? Will #CNA publish unvarnished analysis of independent voices on this topic - am still holding my breath...🤔👇 #beer #mastobeer

Commentary: Tiger Beer does not need to be brewed locally to be a Singapore icon
"Local brand Tiger Beer is marketed as an international one and run like the global business it has become, says SUSS #marketing #professor Lau Kong Cheen."🧐
https://www.channelnewsasia.com/commentary/tiger-beer-heineken-singapore-malaysia-vietnam-brew-6030951

Commentary: Tiger Beer does not need to be brewed locally to be a Singapore icon

Local brand Tiger Beer is marketed as an international one and run like the global business it has become, says SUSS marketing professor Lau Kong Cheen.

CNA
Apr 2 at 1:23amMastodon for Android
Show threadJoseph Lim 3d ago
Really? 👇🤔🤔