Albertsons has become one of the first grocery retailers to test ads in ChatGPT through its retail media network. The company's VP of media discussed the test at the IAB NewFronts, highlighting both the opportunity and the need for greater transparency in how AI platforms handle advertising. The move marks a significant step as traditional retail media expands into the conversational AI space. https://www.marketingdive.com/news/albertsons-on-its-chatgpt-ads-test-and-push-for-retail-media-transparency/815983/ #Marketing #Strategy #AI #Albertsons