There’s a new wave of startups trying to show brands how they show up inside AI answers, not search results. That’s a different game. Less about indexing web & more about how these systems “think.” Influence isn’t really happening out in public anymore, happening inside the model, where you can’t see it. Most people still thinking in SEO terms, this feels like something earlier than that, where visibility is filtered through systems nobody fully understands.

https://thedatastory.substack.com/p/data-and-ai-trends-march-2026 #Datasphere