Principle, a Ukrainian-founded AI startup, has won the KPMG Enterprise Innovation Award at SXSW 2026. The company builds strategic simulation engines that create digital twins of companies competitive environments, enabling executives to stress-test strategic decisions across hundreds of scenarios before committing capital. The platform brings Pentagon-style wargaming methodology to corporate boardrooms, making strategic simulation accessible without requiring 100-person planning teams or million-dollar consulting engagements. Since launching in January 2026, Principle has secured paid enterprise pilots and a custom model partnership with AWS. https://www.startupreporter.eu/principle-wins-kpmg-enterprise-innovation-award-at-sxsw/ #Tech #Startup #News #AI #Principle