Digital marketers are under pressure to do more with less. JCDecaux argues the answer is not more spend but making existing investment work harder. Their research shows Out-of-Home advertising drives results across other channels through the 'two-screen effect' - where public screens amplify private mobile and social activity, increasing branded search and online conversion. https://www.marketingtechnews.net/news/dmwf-spotlight-how-to-make-your-digital-marketing-work-harder-and-supercharge-results/ #Marketing #Strategy #OOH #JCDecaux