The funniest thing we’ve recently heard about the new Murmel - it won’t pass Google’s “Toothbrush test,” because you only get to use it once a day. People read their morning daily digest, and forget about social media until the following day. 🙈

What do we do? Do we add more engagement hooks, so that people come back more often, or stay true to our core values?

https://www.nirandfar.com/hooked-customers/

How Two Companies Hooked Customers On Products They Rarely Use

Not every business needs to have habit-forming products. Here's how two companies hooked customers and formed habits with products they rarely used.

Nir and Far