If prospects ghost you after a sales call, the problem usually started before the call ended.

You had a good conversation.

They seemed interested.
They asked questions.
They said they will get back.

And then…

Silence.
No reply.
No follow-up.
No decision.

It is easy to blame the prospect.
“They were not serious.”
“They were just exploring.”

But most of the time, something else happened.

At some point during the journey, expectations broke.