Burberry is shifting luxury marketing to social platforms with a new trench coat campaign that moves away from traditional advertising. The campaign represents how high-end brands are leveraging social media to reach younger audiences and compete with fast-fashion competitors. This follows a broader trend in luxury marketing moving away from glossy magazine spreads toward authentic social content. https://www.marketingtechnews.net/news/burberry-trench-coat-campaign-shows-luxury-marketing-shift-to-social-platforms/ #Marketing #Strategy #SocialMedia #Burberry