Stop “choosing a platform” like it’s a personality test😭💀
If the platform doesn’t push you to non-followers, you’re on hard mode.
No strangers = no growth.
Here’s the filter I use (and it’s boring on purpose):
1) **Algorithm**
Does it reach non-followers?
If not, don’t make it your main channel.
2) **Hero format**
Each platform boosts one thing.
Do that thing:
- IG/TikTok/FB/Snap: short-form
- YouTube: 10–30 min (best conversion)
- LinkedIn: sh