Richard PennerToday, I saw a billboard for Coors saying something like "This beer isn't bought, this beer is earned." And I thought that cans of Coors would be about the worst company scrip ever.
Even Fallout's New California Republic had currency backed with water, not near-water.
Gresham's Law would describe Coors only finding the respect of the captive poor with craft beers and other beverages reserved for the rich and for export. What a terrible fate for such a quintessentially "lawnmower beer," which used to be marketed on the basis that it could be served cold.
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