«C'était de la vraie fumée de clope, les clients de l'hôtel au-dessus adoraient... Mais avec vous autres, les wokes, on pourrait plus faire ça aujourd'hui» Pub fumante pour les cigarettes Camel sur la façade de l'hôtel Claridge, New York, 1948.

@maitre-poulard.bsky.social This 'spectacular' was designed by Douglas Leigh and produced by Artkraft Strauss. They collaborated on many of the signs that made Times Square famous for the medium.

Pictured here is Leigh's entry in the American Sign Museum book and, in addition to material at the Smithsonian, the Museum holds a significant archive of his work.

https://bl.ag/a-sneak-peek-inside-the-american-sign-museum-book/

#Spectacular #SignDesign #Signs #DouglasLeigh #TimesSquare #Books