Stéphanie1d ago

Air Canada is subject to the Official Languages Act.

Air Canada's CEO has lived in Montréal for 20 years.

Air Canada's CEO promised to learn French 5 years ago.

Air Canada's CEO makes over 10 millions CAD every year.

Air Canada's linguistic plan says: "We also promote and advocate for the use of English and French in the workplace.
Our organization has language obligations, and supporting our efforts to be accountable to and meet these obligations are our employees who seize language training opportunities. Air Canada has developed and continues to grow a robust repository of resources and tools to champion language learning for our employees."

Show threadTranslator @ TRADCO
@stephanie Makes you wonder, why did the team allow him to do this? But honestly, did the team even have a choice? How much of this #PRFail is linked to how decisions are made? So many questions.
Mar 25 at 6:01pmWeb
Show threadPeter Christensen6h ago
@Koritsi @stephanie Maybe the PR team is just sick of him too and so didn’t push back on a unilingual statement, thinking “this is our chance to get rid of him!” /conspiracytheory
Show threadStéphanie6h ago

@petergarner @Koritsi maybe! I read some stories from employees. They apparently don't like him much lol they make barely above minimum wage and get through all that linguistic training. And he can't?

He swears he's done 250 hours of French classes... And he can't read a rehearsed sentence?!?

Show threadTranslator @ TRADCO5h ago
@stephanie @petergarner Why couldn’t he just read it from a teleprompter/screen. It’s the lack of effort that makes this saga so puzzling. I can absolutely understand an adult having difficulty learning a new language. But, he could have opened with a few words in French to explain why he wouldn’t do the whole speech in French and that would have been a softer approach (from PR lens).
Show threadTranslator @ TRADCO5h ago
@stephanie @petergarner LOVE THIS :-) I feel for them, it can’t be easy.