Steve Rudolfi2d ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadCairo Braga1d ago
@SteveRudolfi "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with." and this is where I was reminded I was reading from Forbes, spineless plutocrats' sycophants that they are.
Show threadSandra de Jong ⁂16h ago
@cairobraga @SteveRudolfi I agree, I don’t know what disturbed me more: the fact that Google wants to “own, change and design my webite” or this slavely conclusion from Forbes (English is not my native language, so I hope I picked the right words to express myself).
Show threadViolet Madder

@sandradejong @cairobraga @SteveRudolfi

Over and over again, this fucking refrain: "The question isn't how to stop assholes from burning the world, but how to make sure you are useful enough to them so they'll keep you around a little longer."

5:50pmWeb