PPC Land
FAST channels hit 27% across Europe as subscription fatigue bites: A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy. https://ppc.land/fast-channels-hit-27-across-europe-as-subscription-fatigue-bites/ #FAST #Streaming #CTV #SubscriptionFatigue #MediaTrends
FAST channels hit 27% across Europe as subscription fatigue bites

A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

PPC Land
Mar 25 at 1:12amdlvr.it