Ēostre is the ancient Goddess of Spring, celebrated by the Anglo Saxons before Christianity nicked her festival for Easter.

She’s associated with hares, well known to be magical creatures.

This hare looks like it’s been associating with too many magic mushrooms.

The modern myth of the Easter bunny

Adrian Bott: There is no definitive historical evidence that a goddess named Eostre and her hare companion was part of pagan folklore

The Guardian
@hndrcks I can’t vouch for the Guardian’s research, but they might have tried the Venerable Bede. In any event the purpose is to amuse.