Steve Rudolfi1d ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadDave Robinson19h ago
@SteveRudolfi
I wholly disagree with the conclusion at the end of this article. This is something that should be vigorously avoided.
Show threadJulian Schwarzenbach16h ago
@dave @SteveRudolfi If a user of the web site receives an AI generated version of the landing page that contains errors, and then tries to sue to owner of the web site, this could get difficult very quickly. The web site owner cannot see and has no control over the AI version of the landing page, so Google should therefore be liable for errors. Good luck suing Google in such cases!
Show threadMirishuli
@jschwa1 A banner disclaimer would go up on my sites. “If you got here through a Goggle search you may not be reading the website u actually created. Please find me via a different search engine or place my url (do not hyperlink) in a non Google affiliated browser.”
2:43pmWeb