Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
More. But definitely go read the full article.

@SteveRudolfi I hate that last line "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with."

Like nah bro, I'm good. I don't want to just lay down and let this bullshit take over without a fight.

@r_aherin @SteveRudolfi

When something is intrinsically broken there's always someone wanting to sell a product or service to the end user to make them feel they're the ones in the know & are gaming the system.

There's money to be made here! We're disruptors!