Steve Rudolfi1d ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadMatt

@SteveRudolfi @leneeeide I think that was the whole premise of Arc browser for iOS:

"Browse for Me would use AI to read webpages related to the user's query to create a new webpage containing quotes, summaries, and embedded videos regarding the query."

https://en.wikipedia.org/wiki/Arc_(web_browser)#:~:text=The%20announcement%20also,regarding%20the%20query.

Arc (web browser) - Wikipedia

12:01pmWeb