The blockbuster 2023–27 cycle—which saw the BCCI secure ₹48,390.32 crore—fundamentally transformed the sports landscape. https://english.mathrubhumi.com/sports/cricket/ipl-media-rights-2028-32-auction-billion-dollar-plateau-c7l9226g?utm_source=dlvr.it&utm_medium=mastodon #IPL #MediaRights #BCCI #TrendingCricketNews