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After 10 Years with Sprint Goals: 3 "Aha Moments" That Completely Changed My Way of Working
By: Simon Flossmann
23 March 2026 at 09:00

Lesson #1: Sprint Goals are not determined by the Product Owner

Lesson #2: Sprint Goals should describe outcomes for users

Lesson #3: Sprint Goals don't have to be SMART

https://www.scrum.org/resources/blog/after-10-years-sprint-goals-3-aha-moments-completely-changed-my-way-working

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After 10 Years with Sprint Goals: 3 "Aha Moments" That Completely Changed My Way of Working

In this article, PST Simon Flossmann shares 3 insights about setting Sprint Goals.

Scrum.org
7:07pmWeb
Show threadThomas Klein14h ago

@scrumschau

Re #2: But they don't have to.
I am, for instance, perfectly fine with sprint goals that relate solely to outcomes for the team.