#Spotify is leveraging #AI to enhance #musicdiscovery and #userengagement, aiming to differentiate itself in a commoditised streaming market. The company’s new ChatGPT integration allows users to create personalised playlists through conversational prompts, while the Prompted Playlist feature enables users to build custom mixes based on moods or memories. https://www.cnbc.com/2026/03/22/spotify-apple-amazon-streaming-music-ai.html?eicker.news #tech #media #news