From bone smashing to chin extensions: how ‘looksmaxxing’ is reshaping young men’s faces
Chiselled jaws, pouty lips, hunter eyes: everything is up for grabs in the quest to increase ‘sexual market value’.
Looksmaxxing has existed for at least a decade, but has exploded in recent months from obscure forums and Reddit pages into mainstream social media – and TikTok in particular.
