If you run Meta ads, here's a tracking reality check: the Pixel runs in your visitor's browser. Every iOS opt-out, every ad blocker, every Safari restriction kills your signal. Up to 50% of conversions just vanish.
CAPI fixes this with server-to-server data transfer. But the real setup is Pixel + CAPI together with deduplication and strong Event Match Quality.
Privacy-compliant tracking that actually works: https://calendly.com/rubaitrad
