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AI model giants should pay a content levy for selling their services in Europe with the money funnelled into Europe’s cultural sector, according to the boss of Europe’s leading AI model startup.

https://tech.eu/2026/03/20/ai-model-giants-should-pay-a-levy-to-operate-in-europe-says-mistral-boss/?utm_source=techeu&utm_medium=email&utm_campaign=TechEU+Daily+Newsletter

AI model giants should pay a levy to operate in Europe, says Mistral boss

AI model giants should pay a content levy for selling their services in Europe with the money funnelled into Europe’s cultural sector, according to the boss of Europe’s leading AI model startup. Arthur Mensch, the CEO and co-founder of Mistral, says such a levy would be a win-win for both the AI model providers, giving them legal certainty, and also creators, whose data the AI models are trained on, which would benefit from the levy. AI model companies, which train their models on vast amounts…

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