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Ugg goes anti-AI in new campaign, paying homage to B-movie classics like Attack of the 50 Foot Woman with handcrafted miniature sets instead of generative AI. https://www.marketingdive.com/news/ugg-pays-homage-to-b-movie-classics-as-brand-emphasizes-anti-ai-stance/814784/ #Marketing #Strategy #Ugg
Ugg pays homage to B-movie classics and their handcrafted effects

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot Woman.”

Marketing Dive
Mar 19 at 8:15amWeb