JCPenney's spring campaign launched with a fashion show in Paris, Texas, embracing a localized approach that connects with community roots. The 'Exactly What You Are (and Aren't) Looking For' effort represents the retailer's strategy to differentiate through authentic, place-based storytelling. https://www.marketingdive.com/news/why-jcpenneys-spring-campaign-bowed-with-a-paris-texas-fashion-show/814762/ #Marketing #Strategy #Retail #JCPenney