Tumblr has changed how interactions with posts work and people are PISSED.

https://www.tumblr.com/changes/811285635102130176/its-very-clear-that-you-all-have-strong-feelings

Basically, they've gone from a distinctive "everything is a chain and you see _all_ of the downstream activity from your post/reblog" approach to a Twitter/Bluesky/Mastodon-style "you reblog and the OP sees interactions (probably) or you quote-post and the OP sees nothing more".

Which… yeah, sure, great for Likes, because now you get to like _specific_ posts within the chain of half-a-dozen rather than having "you've liked one post in this chain therefore you liked the whole chain".

But it's DREADFUL for small creatives who get reblogged by a big account that adds a comment saying "You should check this out ☝" because that breaks the chain and the OP doesn't see future interactions including replies. Which is a bit shit on the "small creatives and niche fandoms" site 😐

(People can _choose_ to click the reply on the OP and reply directly… but that requires a change of behaviour, and how many users are ACTUALLY going to change behaviour like that?! 🙄)

#Tumblr #AlternativeSocialMedia

Reblog by @changes

💬 42131  🔁 118078  ❤️ 63063 · It’s very clear that you all have strong feelings about Tumblr and about this change. We hear you. The passion people have for how Tumblr works is one of the things th…

Tumblr

Tumblr has been defeated (for now) and has reversed its ill-advised change that fundamentally altered how people interact with their service, thereby misunderstanding what lots of people love about it!

https://www.tumblr.com/changes/811364938381672448

#Tumblr #ProtestsWork

Reblog by @changes

💬 46530  🔁 152296  ❤️ 79171 · Reblogs in a chain now get their own notes · The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to t…

Tumblr