PPC Land
FYI: EU publishes 100+ responses on rules that could reshape big tech ad targeting: The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026. https://ppc.land/eu-publishes-100-responses-on-rules-that-could-reshape-big-tech-ad-targeting/ #BigTech #AdTargeting #GDPR #Privacy #DigitalMarketing
EU publishes 100+ responses on rules that could reshape big tech ad targeting

The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.

PPC Land
Mar 17 at 8:46amdlvr.it
Show threadFLOSSbOxIN1d ago

https://digital-markets-act.ec.europa.eu/consultation-joint-guidelines-interplay-between-dma-and-gdpr_en

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https://digital-markets-act.ec.europa.eu/document/download/caa8eb51-e971-4c30-b758-ef3f553bda96_en?filename=Submissions_DMA%20GDPR_draft%20joint%20GLs.zip

Consultation on joint guidelines on the interplay between DMA and GDPR

On 9 October 2025, the Commission and the European Data Protection Board (EDPB) have launched a public consultation to gather feedback on draft guidelines regarding the interplay between the Digital Markets Act (DMA) and the General Data Protection Regulation (GDPR).

Digital Markets Act (DMA)