If your product wins in India, it can win almost anywhere in the world.
India is one of the toughest markets to build a business.
Not because customers are cheap.
Because customers are extremely smart.
Many businesses label Indian consumers as discount-hungry.
That is a lazy explanation.
The real Indian customer is different.
They want the best value.
Not the cheapest product.
They want something aspirational.
But they will still question the price.
That preparation helps you step into almost any global market with strength.
So instead of seeing India as a difficult market, see it as a training ground.
If you can win the trust of the Indian consumer, you can compete anywhere.
Do you think India is one of the toughest markets to build a business in?
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Manish Ahuja