TreSemmé partners with The Devil Wears Prada 2 for a new campaign starring podcaster Paige DeSorbo. The "Get Your Hair on the A-List" effort includes a 30-second spot during the Oscars, special-edition products and marks a traditional media approach for the Unilever brand. https://www.marketingdive.com/news/tresemme-links-with-the-devil-wears-prada-2-for-affordable-luxury-push/814509/ #Marketing #Strategy #TreSemmé