One of the impressive things about the Atlantic is that it was playing the same scale game as every other 2010s-era social-media-first publisher but managed to see the writing on the wall and pivot hard toward paid subscriptions. It famously shuttered its Atlantic Wire news aggregator and then doubled down on quality. It never installed abusive ad tech, and its leaders recognized that consumers would pay for highly differentiated content they couldn't get anywhere else. The strategy took a lot o

https://pressgazette.co.uk/north-america/the-atlantic-jeffrey-goldberg-profit/