Mark JonesMar 9
Mike Hindle

Human-to-Human Marketing Vs AI-Generated Slop.

As the cracks have started to appear, the conversation is gaining traction.

Instead of increased productivity, what if AI is actually causing unprecedented damage and destruction to your business?

https://mikehindle.uk/human-to-human-marketing-vs-ai-generated-slop/

#blog #writing #business #marketing #ai #seo

Human-to-Human Marketing Vs AI-Generated Slop

Human-to-human (H2H) marketing; the remedy and solution to the damage and destruction that AI-generated content is causing to campaigns across the globe.

mikehindle.uk
Mar 9 at 7:29amWeb
Show threadBrandon Zhang 🇨🇳 📷Mar 9
@mikehindleuk You're definitely not the only business owner seeing this. The episode with Andy Bell is nice, although I had a hard time absorbing the content given Andy's accent. I would probably give it another try later on.
Show threadMike HindleMar 9

@heybran Thanks for taking a look, Brandon.

Ah yes haha! A good strong northern accent there 🤣 It would be useful to have a full written version of the interview for instances like this.

Show threadBrandon Zhang 🇨🇳 📷Mar 9
@mikehindleuk Nathan has put up transcript on the website, so it should be enough for me.
Show threadMike HindleMar 9
@heybran Ah great 🙌🏻 Really interesting interview, that one.
Show threadTodor HlebarovMar 9
@mikehindleuk worth the read, and very much human. Thank you for this!
Show threadMike HindleMar 10
@todor Thank YOU, Todor 🙌🏻 Really appreciate you taking a look 🙏🏻
Show threadTodor HlebarovMar 10

@mikehindleuk It was an interesting point of view. One I haven't come across, actually. And as a fellow business owner, I find your position to be true.

We didn't just wake up one day, and inter-human communication stopped mattering suddenly because of AI. Unless all of us - both business owners and employees get replaced by AI, communication is still going to be one of the most crucial aspects of business, period. So neither marketing specs, nor designers, are going to disappear.

Show threadMike HindleMar 10

@todor Glad you hear you have the same opinion as a business owner, Todor 🙌🏻

So true! Everything that still works for new client/customer acquisition is exactly the same as it was 10 years ago.

It seems a pretty bleak future if businesses keep relying on AI so much. Hopefully I'm wrong...

Show threadTodor HlebarovMar 10

@mikehindleuk I believe what's going to happen is something you touch on in the article. I really like using the example of handmade and factory-made pottery.

When factory-made came up, handmade lost a lot of customers. Factory-made was cheaper, faster, and more consistent, and at some point, everyone had the same pot or plate. Over time, however, handmade didn't simply get more expensive, but it got more valuable too.

The same is going to happen with AI. Hope we're there to see it though.

Show threadMike HindleMar 10
@todor Love that comparison 🤩 I really hope this is the case 🤞🏻