Anil DashA lot of folks got very excited about the MacBook Neo — but Apple's been selling a machine with almost these exact specs for *years*. So what did the bright colors and rounded fonts really try to solve? Maybe Apple's embarrassment about serving Walmart customers. https://www.anildash.com/2026/03/08/neo-apple-embarassment/
Chad Marriotti@anildash I’m not sure Apple was embarrassed per se about the Walmart partnership. I always saw it as an experiment they ran to test the waters with a low cost machine without committing to building something new. The Walmart MacBook Air was only available in the US as far as I know. Now that they’ve run the experiment and obviously seen it as successful they can roll out a new machine worldwide that they can put their full marketing power behind and offer it through multiple channels.