One from the archive, ‘Carga Máxima and the Sign Painting Styles of Lima, Peru’, with my translation of an article about the evolution of regulatory signage into a vernacular Peruvian lettering style:

https://bl.ag/carga-maxima-and-the-sign-painting-styles-of-lima-peru/

Pictured is an alphabet painted in the Carga Máxima style, by Alinder Espada and Azucena Cabezas (https://cargamaxima.pe), Lima, 2014.

#CargaMáxima #SignPainting #Rotulismo #Lettering #Lima #Peru