The Japan Times
Total spending on advertisements in Japan in 2025 marked a record high for the fourth straight year, with the share of online ads topping 50% for the first time, a survey has shown. https://www.japantimes.co.jp/business/2026/03/06/online-ads-annual-spending/?utm_medium=Social&utm_source=mastodon #business #advertising #dentsu #socialmedia #digitalization #surveys
Online ads top 50% of annual ad spending in Japan for first time

Spending on TV, newspaper, magazine and radio ads in 2025 dipped 1.6% to ¥2,298 billion, down for the first time in two years.

The Japan Times
Mar 6 at 5:45amBuffer