The MacBook Neo is the first major new Mac aimed at the consumer market in the Apple Silicon era. It’s meant to make a dent — perhaps a minuscule dent in the universe, but a big dent in the Mac’s share of the overall PC market.
@daringfireball Honestly when you consider the M1 MacBook Air (with similar performance) with Thunderbolt (and Apple Display support), backlit keyboard, same RAM and SSD capacities was on sale for $549 - that was a better value than the Neo is. They should have just kept that and perhaps at some point updated it to an M2.