In my recently published article, “Pixel Art Illustration: An Art Director's Guide to Branding, Editorial, and Advertising”, I break down the five primary ways to harness the power of 8-bit style illustration. One of the most innovative is Conceptual Metaphors.
Since video games introduced visual concepts that didn't exist before, pixel art illustration can translate those conventions into clever metaphors. Life choices become branching narratives. Daily obstacles become boss battles. And important milestones translate to leveling up. 
Over the next month I’ll be highlighting some of these projects, including work for Target, Brooks Running, and the City of Edmonton.
#pixelart #pixelartist #8bitart #conceptualillustration #artdirection