Thank you SBI Life, for adding English subtitles in brackets along with your Hindi headline, in your print ad's second iteration, 19 days later! I guess you/your agency did eventually realize that it may not be prudent to assume that everyone in India:
(a) knows Hindi (even if it is written using English script) and,
(b) prefers to read Hindi headlines (particularly when they do not use it in day-to-day conversations).

My original post on February 9, 2026: https://tinyurl.com/sbilifeli
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