FYI: Apple rolls out Maximize Conversions to all App Store advertisers - what it means: Apple today made its Maximize Conversions bid strategy available to all App Store advertisers, replacing the older CPA cap approach with a target-CPA system that uses an automated bidder and Search Match to drive installs at scale. https://ppc.land/apple-rolls-out-maximize-conversions-to-all-app-store-advertisers-what-it-means/ #Apple #MaximizeConversions #AppStore #DigitalMarketing #Advertising