’Denmark Switches.’ A national campaign to collectively move off Big Tech. March 20th is Big Switch Day. I’ve named my goal now. I’m already almost deMicrosofted, except for my photo archive. I moved to Libre & Tuta mail and have been purging photos as I await the release of Tuta drive. Now I’m committing myself to just get the photos off OneDrive and on to my computer, that I own, in my house, by March 20th. Then I’ll delete Microsoft. Then I’ll boast about it on the Fediverse.
”42% of Danes want to try alternatives to Big Tech. 68% would like to reduce their screen time. But far fewer act on it.
Habits hold us back. Network effects bind us to the same platforms as everyone else. This only changes if we shift collectively. When we shift together, new habits become easier to maintain.
When enough of us shift simultaneously, alternative platforms gain the critical mass they need. When we act collectively, change is possible.”
42% of Danes want to try new alternatives to Big Tech. 68% would like to reduce their screen time. But far fewer act on it. Together, we can change that. What is Danmark Skifter? Danmark Skifter is a national campaign where thousands of Danes take back control of their digital
Before I could pick my 2026 goal for #DanmarkSkifter, I did a digital status. I was mildly surprised when I saw my 2025 digital changes together. I looked at the list and thought: ’Tell me you hang out in the Fediverse without telling me you hang out in the Fediverse.’
From Outlook to Tuta
From Office to Libre
From MS Authenticator to Ente Authenticator
From Google Play to F-Droid
From Spotify to AntennaPod
From Firefox to Vivaldi
From DuckDuckGo to NoAIDuckDuckGo
And I bought a back-up drive.
I've added a new 2026 Digital Resolution to my 'Denmark switches from Big Tech' goals.
I had already switched from Patreon to Steady. Thanks to @JohanEmpa for making that possible after he added Steady as a Mastodon.green payment option.
Now my Microsoft subscription is the only thing left on PayPal and I'm almost deMicrosofted. So I'll be cancelling, not renewing, that. So now I commit to deleting my PayPal account. Today. Inspired by @oldrup, who just did this.
I'm enjoying the results of disenshittifying my digital life so much that I need a more celebratory word for it than 'disenshittifying'. So far, every solution I’ve switched to is better than the Big Tech one I left. Not ’better’ as in ’not enshittified’, but better designed. LibreOffice: does what I need and only does what I tell it to do. AntennaPod: much better features than Spotify. Tuta: functional and calm and 10 months later, I still haven’t received a single spam mail.
'Tools to use, instead of being used by tools' - that's it! Life after enshittification is liberating and enjoyable. I have a slight qualm about the phrase DigitalAfterlife, because I associate that with enshittified digital products that exploit grieving people by selling them a digital version of a dead loved one.
@Nead I like the energy of 'User Rebelliion'.
Good point about the role of semantics in a movement for change. I remember being un-fond of the word 'enshittification' when I first heard it. I thought it had a juvenile sound. Then after a while, I realised how perfect it was. It captures the mood, and it grabs attention, and it cuts to the chase about how badly things have been, well, enshittified. I can't even think of a way to describe the situation without that word any more.
Ciara
a.k.a. low-profile
Enola Knezevic