Seeing this Guardian “leave Big Tech behind” piece doing the rounds https://www.theguardian.com/technology/2026/feb/26/how-to-replace-amazon-google-x-meta-apple-alternatives
While I’m glad alternatives are getting airtime, I just feel that if we frame this as just “swap Amazon/Google/Meta for tools that work just as well”, we’ve already lost.
Those tools usually don’t work as smoothly – they don’t have the same money, engineers or network effects – so people drift back to what “just works”.

